Social media beckons companies to engage in conversations with their customers, yet marketing through conversations is an inexact, if even clear, concept. In this talk, you will learn how conversational marketing happens daily, that you understand it better than you think, but can also approach social media interactions with both the right intent and a profitable outcome in mind. …read more

Use your corporate blog to tease customers with information about your company and seduce them into wanting to do business with you. …read more

Learn to how to use Social Media and blogging from a SEO perspective to defend your brand in the search engine results. …read more

Does Scott really tweet that much? Do people really jump into the Indy canal for gift cards? I will take you behind the scenes of our social media world (Twitter, Facebook, Foursquare, etc.). What works, what doesn't. Hear about mistakes we have made and successes we have had and how you can use social media in your world. …read more

A look at the evolving world of news in Indiana and where bloggers can find their place among the perceived heavyweights. …read more

Plenty of organizations start a blog, only to see it wither and die because no one feeds and waters it. Hetrick will share its system for identifying topics, establishing deadlines, securing guest bloggers, encouraging staff contributions, controlling quality, and, most important of all, building a loyal base of readers. …read more