Schedule

Thursday KEYNOTE

9:15 AM

Jay Baer
@jaybaer

How to Hug Your Calculator: The 6 Step Process to Measuring Social Media

Thursday's Keynote speaker Jay Baer gives attendees a sure-fire process to measure their success (or failure!) in the social media realm.

Thursday

10:45 AM

Jenn Lisak
@jlisak

The Art of the Infographic

Infographics have become all the rage over the past year and they are increasingly becoming more important from an SEO, marketing, and lead generation tool. In this session, I will talk about the elements of an infographic, how to implement it appropriately, and when/where to use it online to drive traffic to your site/blog/social networks.

Robby Slaughter
@robbyslaughter

Remaining Productive While Using Social Media

If you hang out on Twitter or Facebook, it seems like there are some people who blabber all day and could not possibly get any actual work done. How do you participate in real-time social media and still be productive? (Hint: it's not just scheduling)

Kirsten Shaw
@rntgirl

69 Things I Learned from My First Year of Blogging

Come learn about the best stuff a newbie blogger leached from the best in the business as she short-bus-ed her way through the first year.

Thursday

1:00 PM

Jessica Journey
@Jessica_Journey

Battle of the Brands

Do you use Twitter for your own personal brand AND for an organizational brand (your own business, nonprofit, employer)? Deciding how to portray multiple brands on social media can be a challenge. Get insights from a group of panelists, representing different industries, experiences, and perspectives on this topic.

Randy Clark
@randyclarktko

Over 1 million dollar contact from SM

Social media works. A step-by-step review of how our company took a flickr lead, following through with traditional marketing, and won an over 1 million dollar contract.

Thursday

2:15 PM

Kenan Farrell
@KLFLegal

Legal Primer for Bloggers 2011

An overview of the key legal issues that bloggers should consider: Intellectual Property, Defamation, Anonymity, Privacy, Censorship.

Michael Reynolds
@michaelreynolds

Internet Marketing in 90 Minutes a Week

Internet marketing is difficult and time-consuming. However, it is easier if you have a system. Learn how to systematize your online marketing and become highly productive without spending hours on it.

Thursday

3:30 PM

Kevin Mullett
@kmullett

Is Your Online Reputation Crap, Nonexistent, or Under Control?

Who’s in control of your online reputation and visibility? What will potential customers find? What could a skilled searcher find about your brand or your individual identity right now? In this session we take a look at concepts, tools, and actions to develop a proactive and positive approach to online reputation management and brand control?

Rocky Walls
@rockywalls

How to Keep it Real on Camera – Beginner Tips for Online Video

In this session, I'll share my "roadmap" for speaking naturally and comfortably on camera. We'll discuss why being real on camera is important, but spend more time talking about how to achieve it.

Lorraine Ball
@roundpeg

Small Business, Big Reach

How are small businesses using social media--what networks do they use, how often, and what results do they see?

Friday KEYNOTE

9:15 AM

Erik Deckers
@edeckers

Writing Secrets the Pros Use

Friday's Keynote speaker Erik Deckers shares insights from more than two decades of writing for a living.

Friday

10:45 AM

Vince Robisch
@vincerobisch

This Session Speaker Smells Fantastic

Using headlines and other tools to keep your content from being ignored.

Bill Dawson
@BillEDawson

Become Spam Royalty!

Learn how to make a mark in the email industry, and claim the crown as the next Spam King or Queen. Why should spammers alone get the benefit of hitting the inbox?

Tricia Meyer
@sunshinetricia

5 Affiliate Marketing Benefits for Bloggers

Learn what every blogger needs to understand about affiliate marketing and how it can help their business beyond financial benefits.

Friday

1:00 PM

Chris Lucas
@chris_c_lucas

Can Your Agency Blog Better Than You? The Pros and Cons of Outsourced Blogging

Chris Lucas moderates this panel discussion about outsourcing your company blog.

John Strauss
@IndyJohn

Commando Video

From the Poor Man's Wireless to the $6 Green Screen and the $10 Editing App, solid video blogging is possible with the most basic tools - if you know how to use them.

Friday

2:15 PM

Sara Croft
@saraelysecroft

From 24/7 to 9-5: Real Time for Real People

With push notifications, emails and mobile technology, it can be difficult to know when it's OK to put the phone down and pick up the remote control. This session gives applicable time management tools and tips for monitoring your social media presence without having to be constantly involved. Attendees must have prior knowledge of blogging platforms, Facebook, and Twitter.

Peter Dunn
@Petetheplanner

Proving your expertise

How can you effectively and consistenly demonstrate your expertise in your field: a collection of ideas that work

Casey Mullins
@mooshinindy

Don’t gimme that crap, pitch.

Companies want a bloggers audience. Bloggers want stuff from companies. There's a right way to get what you both want, and chances are most of you are doing it wrong.

Friday

3:30 PM