Learn how to make a mark in the email industry, and claim the crown as the next Spam King or Queen. Why should spammers alone get the benefit of hitting the inbox?

Email marketers attempt to keep a delicate balance among expectations of consumers and recipients, the sending requirements of Internet Service Providers (ISP) and their internal business requirements.

Spammers on the other hand ignore rules and legislation, avoid reputation monitors and ISP traps – and still manage to hit inboxes! Why should spammers have all the fun? During this session we will review all the WRONG things to do in the email marketing industry. Along the way we’ll see the consequences, and the right way to rule the industry.