Companies want a bloggers audience. Bloggers want stuff from companies. There’s a right way to get what you both want, and chances are most of you are doing it wrong.

Dear [name],
My name is Casey Mullins and I love your blog!! Attached are high res images to share with your hard earned readers so you can spend your precious time telling your readers how wonderful and important I am with absolutely nothing in it for you!
Be sure to let me know when your post is live so I can give you no recognition!
Thanks! Casey

Dear Company,
GIMMIE STUFF FOR FREE! I HAVE A BLOG!!
Thanks! Blogger.

Both of these approaches suck, how about we all learn how to do it right for the benefit of everyone?