Readers have short attention spans.

Content is hard enough to generate without burying it with boring headlines and poor formatting. Learn how to decide what matters to your readers and pique their interest with a headline that encourages them to read further.

Once they are interested, you can format your content in a way that helps even the “scanners” grab the useful bits they need before moving on. You might even be able to ask them to do something and get a response!

And I promise to smell better than a crowded music festival on a ninety-five degree day.