August 9-10th, 2012
Indianapolis, IN
Indianapolis, IN
Sessions
Thursday 8/99:15 am
It's not enough just to blog anymore. With the rise of Pinterest and Instagram and Facebook's increased emphasis on pictures, you have to have great visuals, too. Learn to create a visual content strategy that builds your brand and gets people clicking.
Thursday 8/910:45 am
Don't tell me you have nothing to write about; I watch pigs fly all the time. I want to talk to you about writing, because I know you can write. I want to talk to you about rules, both the adhering to them and the exuberant breaking of them. I want you to see writing as an extension of your mind and heart, and I want you to feel free to say "shit," if the shoe... (continued)
Do you feel your hourly rates should be higher, but you'd like to actually work fewer hours?
Would you like your time spent making fun of Klout to actually raise your Klout score?
Do you want search engines to cower at your content production, fearful that your words will overflow their caches?
If so, this is the session for... (continued)
Yes. We get it. Infographics are pretty. They uphold some sort of social appeal that other data documents can't mess with. They're fun. They're silly. And unfortunately, they cause some of us to go into sensory overload while forgetting what it's actually saying.
Thursday 8/91:00 pm
In my experience writing for individuals, small businesses, and multi-million dollar corporations, I have found that shutting off your filter can lead to writing that is fun, creative, unique, and engaging. In this session, I will share some tips on creative writing for any blog and demonstrate how 'nonsense' can act as an effective bridge between writer and... (continued)
With all the craft breweries popping up, what are best social media practices in the beer industry? Join us as we talk about hot issues pertaining to beer blogging, social media, and keeping customers happy.
How to create content for social media might be the biggest question for business. Learn ways to create content by recycling current marketing efforts, utilizing connections and injecting human thoughts.
Thursday 8/92:15 pm
Blogging and Social Media are extremely powerful ways to reach potential customers, but they aren't the only ways to do so. By utilizing blogs, microsites and social media layered with more traditional media like email, print, and earned media through TV, Print and Radio, you can launch and run a successful promotion.... (continued)
What is A Friend Up?
The best way to answer is to tell how it began.
Do images really help? How long should your title be? How often do I need to blog for maximum affect?
Get ready for valuable insights, actionable data and lots of humor as Corey Kime and James Paden present over 30 statistics from 300+ clients of Compendium's content marketing platform.
Thursday 8/93:30 pm
The world of broadcasting your marketing message in a one-way conversation is over. In this presentation, you’ll discover how to reach your potential clients and customers in the new way of marketing, what I call "leaning into your marketing." I'll give you new ways to engage with your audience, to connect with them in a meaningful way, and to bring in a more engaged... (continued)
Stumped on how to write good humor without either sticking your foot in it, or having your jokes fall flat? There are several steps and techniques you can use to create effective humor that gets laughs.
From community management to contests to ads to tabs, these are 10 must-use tools for improving your Facebook efforts.
Friday 8/109:15 am
The explosion of media and messages has created an Invitation Avalanche. The way companies can break through this clutter is not be being louder or omni-present, but by being useful. The difference between helping and selling is just two letters, but they are critically important in the social age, where you EARN the right to promote - you don't buy it. With tons of intriguing... (continued)
Friday 8/1010:45 am
A close look at search engine optimization and how the industry has changed... while poor SEO habits prevail in the industry. Everything you need to understand about leveraging search but implementing strategies that actually work to build your audience, your authority, and ultimately grow your business.... (continued)
LinkedIn is one of the fastest-growing online professional networks. It has over 135 million professionals around the world as members and grows at a rate over over two new users per second. LinkedIn is a great way to build your professional network to find referral partners, augment sales, and strengthen your personal brand.
So when someone says "are you on LinkedIn?"... (continued)
The idea of mobilizing individuals with social influence around your brand can be a powerful and cost-effective way to reach a targeted audience. With each individual on social media serving as an “editor” of their own publication, the content they share and create is often well-received and seen as the opinion of a non-biased third-party. Events as large as the Super... (continued)
Friday 8/101:00 pm
An easygoing but valuable analysis and discussion of four global manufacturers in their first year of an integrated Social Media / Digital Communications Strategy. This includes a comparison of the different companies' evolution as they embraced new media with one eye open.
I will share how we (dgs Marketing) capitalized on opportunities and missed some. How PR and... (continued)
How do you decide where a company brand ends and a personal one begins? After nearly ten years of being Roundpeg, Lorraine Ball made the tough decision to separate her brand from herself. Lorraine explains how business owners and employees alike can separate their personal lives from their work lives, while still keeping a cohesive social media... (continued)
Presenters Nathan Hand & Sara Croft will focus on the GOOD that YOU can do by leveraging your network to help great people and great causes. Nonprofiteers and social citizens welcome!
Friday 8/102:15 pm
An overview of the key legal issues that bloggers should consider: Intellectual Property, Defamation, Anonymity, Privacy, Censorship.
An update on important legal developments since Blog Indiana 2011.
SOPA, PIPA, SNOPA, CISPA, ACTA!
SOPA, PIPA, SNOPA, CISPA, ACTA!
Creating content for your blog and the various social media channels can be an overwhelming task, but doesn't need to be. This session provides a no-fail plan for easily crafting and upcycling content to keep your channels filled for months at a time. Learn how to easily craft content using existing sources you never considered. Discover content sources that every business... (continued)
Have you been trying and buying your way through social media? Asking why don't people LIKE your Facebook page? Spending money or time with few results? Convinced that this (insert social channel) is stupid and doesn't work? Sometimes we need a little nudge in the right direction to help it all make... (continued)
Friday 8/103:30 pm
A combination of how-to and why to jump into the world of podcasting for fun and to brand yourself
Detailed session on how to use social promotion and engagement of influencers to drive website traffic, brand awareness and social signals for seo. Examples will include steps I took build a social network of over 200,000 people and expose over 2.5 million people to our brand in 10 months.
Remarketing is a relatively new form of pay-per-click (PPC) marketing that utilizes cookies to show online ads to web users after they visit a website. (And they might not even know it's happening! Creepy, right?) This marketing innovation allows website owners to still capture some value from the roughly 97% of visitors who leave a website without ever converting by reminding... (continued)